What is this Crap? OR when did the inanimate become so animated? Part II

In today’s world there are more ways to offend someone than you can keep track off. So what’s a person to do? Well, there is nothing to do but tread as carefully as you can and be as smart as you can. So if you are in the business of marketing this can be a … Read moreWhat is this Crap? OR when did the inanimate become so animated? Part II

What is this Crap? OR When Did The Inanimate Become So Animated?

Something has happened out there in the marketing and advertising world. I cannot put my finger on when it happened, but happened it has. The inanimate has become animate and the person has become secondary (more on this in Friday’s Post). So what has caused this great shift? Where the person is merely a supporting … Read moreWhat is this Crap? OR When Did The Inanimate Become So Animated?

Hey friend, Is it really all about you?

  I had dinner with a friend last night. For the first 90 minutes I smiled and nodded. No really, I virtually said nothing. And nothing was required of me, beyond smiling and nodding and an occasional “oh?”or “really” maybe a “Yes” or a “No”. I think I actually talked to the server, Rachel more. … Read moreHey friend, Is it really all about you?

New words? Are these even words?

This is not going to be a long post today because I am too irritated to even type. The Oxford English Dictionary has just added 203 new words for 2019. You can see the list online but frankly, I wouldn’t bother. It is filled with words that have been in use for decades: ancestory, auditorily, … Read moreNew words? Are these even words?

Do You Have a Plan?

Have a plan. You should have a plan. What you need, is a plan. You should make a plan. All you need is a plan. Do you have a plan? It is said that “A goal without a plan is just a wish” (Antoine De Saint-Exupery). But is that really true?? Rick Riordan, author of … Read moreDo You Have a Plan?

How Often Do I Have To Post On My Blog?

This is another question I get asked quite often. It usually comes right on the heels of “Oh alright, I‘ll do a blog!” Honestly, I think you are all making this much harder on yourselves than it needs it be. I have one client who has a very specific arena he deals in, let’s say … Read moreHow Often Do I Have To Post On My Blog?

The Tale of a Marketing Proposal

Welcome to the 7 Dwarfs Marketing Company Most of the time we just sit around and we are Sleepy. When we get an Opportunity to talk to a hot prospect we are Bashful. When we learn the “Hot Prospect” is only the controller, we’re Sneezy. But, when we get an RFP we’re Happy… Until we … Read moreThe Tale of a Marketing Proposal

How Many Pages Are Too Many Pages For a Website?

I rarely get asked this question. What I usually get asked is how many pages is too few for a website?   The answer to both questions is equally easy to answer. In terms of how many pages is too few, the answer is how ever many you currently have. In terms of how many are … Read moreHow Many Pages Are Too Many Pages For a Website?

What are your Obligations to your Client?

I am often asked the secret to maintaining effective, smooth, productive and long-lasting relationships with my clients, many of which have spanned across careers let alone companies. My answer is, it doesn’t just happen, you have to work at it. If any company wants to establish and preserve a smooth relationship with its clients, it … Read moreWhat are your Obligations to your Client?

To Blog Or Not To Blog Part Two

Well, I have received over 700 comments to date on my original blog of the same name. This tells me that this is a very sought after and needed topic to be discussed in perhaps more detail than I first did. So one of the questions I get a lot asks me what platform I … Read moreTo Blog Or Not To Blog Part Two