As long as we are on the topic of who and or what makes a good spokesperson, let’s drill down on that and talk about why some hit and some miss. Flo. The Chevy Guy. A Duck. A Gecko. These “spokespeople” have become icons, just as famous as the products they represent. None of them … Read moreWhat makes a Good Spokesperson?
In today’s world there are more ways to offend someone than you can keep track off. So what’s a person to do? Well, there is nothing to do but tread as carefully as you can and be as smart as you can. So if you are in the business of marketing this can be a … Read moreWhat is this Crap? OR when did the inanimate become so animated? Part II
Something has happened out there in the marketing and advertising world. I cannot put my finger on when it happened, but happened it has. The inanimate has become animate and the person has become secondary (more on this in Friday’s Post). So what has caused this great shift? Where the person is merely a supporting … Read moreWhat is this Crap? OR When Did The Inanimate Become So Animated?
I am often asked the secret to maintaining effective, smooth, productive and long-lasting relationships with my clients, many of which have spanned across careers let alone companies. My answer is, it doesn’t just happen, you have to work at it. If any company wants to establish and preserve a smooth relationship with its clients, it … Read moreWhat are your Obligations to your Client?
When I first started my business it was a very niche business. I was a one-stop solution for mid-sized builders who did not have their own in-house marketing and sales department. The thought was that these guys were getting hammered: they were paying the realtors, the marketing company, the PR firms, the web design company, … Read moreConnect, Connect, Connect
You know what I love? I love good marketing that can be conveyed in a glance or in a few words. Marketing that doesn’t take a lot of explaining and doesn’t take a lot of reading. I’ll give you some examples of some really good fast marketing: Now all three of these ads said very … Read moreMake Your Marketing Fast
This may just be my pet peeve, and I readily admit it at the outset. I think it stems from my years running a charity. I do know that ever since those days I am more particularly aware of it, It being my irrational over the top reaction when someone says they are going to … Read moreIf You Say Your Going To Do, Then Do It!!
One of the great bafflements of my career is why a client hires a marketing company to come up with a logo or brand, then builds their business around this brand, but refuses to protect this brand legally. I have seen it happen time and time again. it is utterly astonishing to me a person … Read moreYou Paid For It, Why Not Protect It?
Everyone is lovely to you when you are in front of them or in the same room with them. You, are equally lovely to them when you are around them. But, we all know that there are certain people who, once they leave, people will start to talk. Perhaps it will be a subtle “what … Read moreWhat do they say when you are not in the room?
