It is that time of year once again. It is that frustrating time of year again, it is that bewildering time of year again, Yes, you guessed it, it is business gift giving time of year. This is a virtual mine field that must be navigated every year by every business owner and it is … Read moreHoliday Gift Giving
Something has happened out there in the marketing and advertising world. I cannot put my finger on when it happened, but happened it has. The inanimate has become animate and the person has become secondary (more on this in Friday’s Post). So what has caused this great shift? Where the person is merely a supporting … Read moreWhat is this Crap? OR When Did The Inanimate Become So Animated?
I had dinner with a friend last night. For the first 90 minutes I smiled and nodded. No really, I virtually said nothing. And nothing was required of me, beyond smiling and nodding and an occasional “oh?”or “really” maybe a “Yes” or a “No”. I think I actually talked to the server, Rachel more. … Read moreHey friend, Is it really all about you?
Welcome to the 7 Dwarfs Marketing Company Most of the time we just sit around and we are Sleepy. When we get an Opportunity to talk to a hot prospect we are Bashful. When we learn the “Hot Prospect” is only the controller, we’re Sneezy. But, when we get an RFP we’re Happy… Until we … Read moreThe Tale of a Marketing Proposal
I am often asked the secret to maintaining effective, smooth, productive and long-lasting relationships with my clients, many of which have spanned across careers let alone companies. My answer is, it doesn’t just happen, you have to work at it. If any company wants to establish and preserve a smooth relationship with its clients, it … Read moreWhat are your Obligations to your Client?
The other day a two part question was posed on Linkedin: Why do you mentor other people? What value do you receive? I answered the questioned as follows: “I mentor because I believe in giving back as I was giving to. I mentor because without mentors it’s gonna take us all a lot longer to … Read moreHow do you mentor?
I have been many things in my life, and I have enjoyed them all, mostly, for a while. For a while I thought I had a boredom problem, or an attitude problem, or some kind or problem, but it turned out I just hadn’t found my place. I think this is true of a lot … Read moreDon’t Be Afraid to Re-Invent Yourself
I just lost my mentor, my best friend, my confidant, my advisor in all things, my sounding board, my guiding light, my go-to guy, my Dad. I am absolutely gutted. I don’t know what I am going to do without that daily call. That daily chat, that check-in, and that laugh. I don’t know what … Read moreHow Do You Say Good Bye?
There is a more artful way of saying what I mean here…be quiet, for one. Stop talking, shut up, you talk too much for other less artful examples. One of the best ways to express what I want to talk about today came from Rima Ports, an attorney friend of mine. She would use this … Read moreShut It!
When I first started my business it was a very niche business. I was a one-stop solution for mid-sized builders who did not have their own in-house marketing and sales department. The thought was that these guys were getting hammered: they were paying the realtors, the marketing company, the PR firms, the web design company, … Read moreConnect, Connect, Connect
