It is that time of year once again. It is that frustrating time of year again, it is that bewildering time of year again, Yes, you guessed it, it is business gift giving time of year. This is a virtual mine field that must be navigated every year by every business owner and it is … Read more
Have a plan. You should have a plan. What you need, is a plan. You should make a plan. All you need is a plan. Do you have a plan? It is said that “A goal without a plan is just a wish” (Antoine De Saint-Exupery). But is that really true?? Rick Riordan, author of … Read more
Yesterday I received a comment that asked: “…I was interested to know how you center yourself and clear your mind before writing. I have had a hard time clearing my thoughts in getting my ideas out. I truly do enjoy writing however it just seems like the first 10 to 15 minutes tend to be … Read more
I have been many things in my life, and I have enjoyed them all, mostly, for a while. For a while I thought I had a boredom problem, or an attitude problem, or some kind or problem, but it turned out I just hadn’t found my place. I think this is true of a lot … Read more
You have an idea, and the idea is so good that it makes your stomach jump inside of you. You know you have hit on something here. What do you do next? You start to sketch it out. You tell one maybe two people to get their reactions, they love it. You start to make … Read more
When I ask this question, people usually answer me with their hourly rate. And yes, that is one way to measure your value, but what I am asking is; what is your worth? I know the two are closely related and often are used interchangeably, but there is actually a subtle difference between the two. … Read more
When I first started my business it was a very niche business. I was a one-stop solution for mid-sized builders who did not have their own in-house marketing and sales department. The thought was that these guys were getting hammered: they were paying the realtors, the marketing company, the PR firms, the web design company, … Read more
You know what I love? I love good marketing that can be conveyed in a glance or in a few words. Marketing that doesn’t take a lot of explaining and doesn’t take a lot of reading. I’ll give you some examples of some really good fast marketing: Now all three of these ads said very … Read more
First of all, I apologize, I am a day late in writing and posting this blog, but it turns out to actually be a good thing. I had a topic all ready to go, but then I read a comment from an earlier blog and I changed my mind. I think that this is actually … Read more
Sounds obvious, doesn’t it? Yet, time and time again business owners come to me with the same tale: “I used to have such a great business, but now I am struggling to make even half as much as I did ten years ago…I don’t know what happened.” I know what happened. Not the exact specifics, … Read more
