What is this Crap? OR When Did The Inanimate Become So Animated?
Something has happened out there in the marketing and advertising world. I cannot put my finger on when it happened, but happened it has. The inanimate has become animate and the person has become secondary (more on this in Friday’s Post). So what has caused this great shift? Where the person is merely a supporting … Read more
The Tale of a Marketing Proposal
Welcome to the 7 Dwarfs Marketing Company Most of the time we just sit around and we are Sleepy. When we get an Opportunity to talk to a hot prospect we are Bashful. When we learn the “Hot Prospect” is only the controller, we’re Sneezy. But, when we get an RFP we’re Happy… Until we … Read more
Focus That’s The Main Thing- Part One
Yesterday I received a comment that asked: “…I was interested to know how you center yourself and clear your mind before writing. I have had a hard time clearing my thoughts in getting my ideas out. I truly do enjoy writing however it just seems like the first 10 to 15 minutes tend to be … Read more
Tell me a Story
Who doesn’t love a good story? Well, no one really. I mean if the answer was no one loved a good story, then there would be no books, no magazines, no movies, etc. Everyone love’s a good story. And that’s why it is important to tell a good story when you are interacting with potential … Read more
Too Many Balls In The Air!
Today’s post is going to be a quickie…. What happens when you have multiple balls in the air and you are NOT a professional juggler? Correct, you begin to drop the balls. So, while I have not yet dropped a ball, this post is going to suffer by being a tad bit shorter than my … Read more
Make Your Marketing Fast
You know what I love? I love good marketing that can be conveyed in a glance or in a few words. Marketing that doesn’t take a lot of explaining and doesn’t take a lot of reading. I’ll give you some examples of some really good fast marketing: Now all three of these ads said very … Read more
Keep to a Schedule
I am probably one of the last people who should be on a soapbox preaching about keeping to a schedule. My life has been one crises after another. If not a crisis with a family member, of which there have been more than I can count on all of my fingers and toes, or a … Read more
You Are Your Own Billboard
Who is the best salesman of your business? Who best represents your business? Your brand? Well it should be, and it is you. To that end when you are out networking, running errands or even socializing for that matter, do you do your best to represent your business and brand? I was at an after-hours … Read more