What makes a Good Spokesperson?
As long as we are on the topic of who and or what makes a good spokesperson, let’s drill down on that and talk about why some hit and some miss. Flo. The Chevy Guy. A Duck. A Gecko. These “spokespeople” have become icons, just as famous as the products they represent. None of them … Read more
What is this Crap? OR When Did The Inanimate Become So Animated?
Something has happened out there in the marketing and advertising world. I cannot put my finger on when it happened, but happened it has. The inanimate has become animate and the person has become secondary (more on this in Friday’s Post). So what has caused this great shift? Where the person is merely a supporting … Read more
What are your Obligations to your Client?
I am often asked the secret to maintaining effective, smooth, productive and long-lasting relationships with my clients, many of which have spanned across careers let alone companies. My answer is, it doesn’t just happen, you have to work at it. If any company wants to establish and preserve a smooth relationship with its clients, it … Read more
Focus That’s The Main Thing- Part One
Yesterday I received a comment that asked: “…I was interested to know how you center yourself and clear your mind before writing. I have had a hard time clearing my thoughts in getting my ideas out. I truly do enjoy writing however it just seems like the first 10 to 15 minutes tend to be … Read more
Tell me a Story
Who doesn’t love a good story? Well, no one really. I mean if the answer was no one loved a good story, then there would be no books, no magazines, no movies, etc. Everyone love’s a good story. And that’s why it is important to tell a good story when you are interacting with potential … Read more
Make Your Marketing Fast
You know what I love? I love good marketing that can be conveyed in a glance or in a few words. Marketing that doesn’t take a lot of explaining and doesn’t take a lot of reading. I’ll give you some examples of some really good fast marketing: Now all three of these ads said very … Read more
You Are Your Own Billboard
Who is the best salesman of your business? Who best represents your business? Your brand? Well it should be, and it is you. To that end when you are out networking, running errands or even socializing for that matter, do you do your best to represent your business and brand? I was at an after-hours … Read more