When I first started my business it was a very niche business. I was a one-stop solution for mid-sized builders who did not have their own in-house marketing and sales department. The thought was that these guys were getting hammered: they were paying the realtors, the marketing company, the PR firms, the web design company, … Read more
One of the great bafflements of my career is why a client hires a marketing company to come up with a logo or brand, then builds their business around this brand, but refuses to protect this brand legally. I have seen it happen time and time again. it is utterly astonishing to me a person … Read more
I am probably one of the last people who should be on a soapbox preaching about keeping to a schedule. My life has been one crises after another. If not a crisis with a family member, of which there have been more than I can count on all of my fingers and toes, or a … Read more
First of all, I apologize, I am a day late in writing and posting this blog, but it turns out to actually be a good thing. I had a topic all ready to go, but then I read a comment from an earlier blog and I changed my mind. I think that this is actually … Read more
Sounds obvious, doesn’t it? Yet, time and time again business owners come to me with the same tale: “I used to have such a great business, but now I am struggling to make even half as much as I did ten years ago…I don’t know what happened.” I know what happened. Not the exact specifics, … Read more
