What is this Crap? OR when did the inanimate become so animated? Part II

In today’s world there are more ways to offend someone than you can keep track off. So what’s a person to do? Well, there is nothing to do but tread as carefully as you can and be as smart as you can. So if you are in the business of marketing this can be a … Read more

How Many Pages Are Too Many Pages For a Website?

I rarely get asked this question. What I usually get asked is how many pages is too few for a website?   The answer to both questions is equally easy to answer. In terms of how many pages is too few, the answer is how ever many you currently have. In terms of how many are … Read more

To Blog Or Not To Blog Part Two

Well, I have received over 700 comments to date on my original blog of the same name. This tells me that this is a very sought after and needed topic to be discussed in perhaps more detail than I first did. So one of the questions I get a lot asks me what platform I … Read more

Make Your Marketing Fast

You know what I love? I love good marketing that can be conveyed in a glance or in a few words. Marketing that doesn’t take a lot of explaining and doesn’t take a lot of reading. I’ll give you some examples of some really good fast marketing: Now all three of these ads said very … Read more

Your Social Footprint

I told a new client he needed to post a photo on his LinkedIn account.  He promptly followed my suggestion and sent me an email to check it out. I quickly checked it out…it was a shirtless photo on a boat.  I called him and explained that LinkedIn was a professional business site, not his personal FaceBook page or a dating site.  He laughed said I was funny and quickly changed the photo to one with a shirt and tie.  The point is, with the advent of social media the lines between our professional life and our personal life get blurrier every day, so we need to think about what we are posted and were we are posting it.

When I interview anyone for any position in my company, the first thing I do is check out what they have posted on FaceBook, Instagram, Tweeter and LinkedIn.  When I am meeting a perspective client I do the same. When I meet with just about anyone I check their social media footprint because I want to know who I am dealing with; a goofball who makes bad choices on the weekends and posts it, or a professional who understands the importance of their personal brand in the marketplace.

I can tSocial Media Footprintell you that I have passed on potential employees that looked awesome on paper, potential clients, potential referral partners who appeared to make sense all because of what they chose to post on social media.  I quite simply did not want to be associated with individuals who didn’t have better sense than to post themselves blotto on the weekends, posting pictures of themselves with strippers, wearing next to nothing, etc. If you want to do those things fine, but do NOT post pictures for all the business world to see.

The rule used to be “do not confuse your personal accounts with your professional accounts, as it can cost you dearly.” The new rule is there is no such thing as a personal account.  Everyone checks all accounts and you must assume that anything you post will be seen by your co-workers, your boss, futures bosses, business partners, etc.  So be smart. Post funny, post heart warming, post witty, post thought provoking,  post family, post friends, etc. But please, don’t post stupid.