{"id":367,"date":"2019-05-31T12:38:25","date_gmt":"2019-05-31T18:38:25","guid":{"rendered":"https:\/\/www.therobbinsgroup.com\/blog\/?p=367"},"modified":"2019-05-31T12:38:25","modified_gmt":"2019-05-31T18:38:25","slug":"we-cannot-grow-without-change-change-is-good","status":"publish","type":"post","link":"https:\/\/www.therobbinsgroup.com\/blog\/we-cannot-grow-without-change-change-is-good\/","title":{"rendered":"We cannot grow without change. Change is good"},"content":{"rendered":"<p>Sounds obvious, doesn\u2019t it? Yet, time and time again business owners come to me with the same tale: \u201cI used to have such a great business, but now I am struggling to make even half as much as I did ten years ago\u2026I don\u2019t know what happened.\u201d\u00a0 I know what happened.\u00a0 Not the exact specifics, those I will find out as I do my research on the company and their specific market, but I know in general what happened.\u00a0 The market changed and they didn\u2019t.\u00a0 As the economy changed, which forced the market to change, which in turn forced individual businesses to change in order to grow, this company remained the same.\u00a0 Doing the same things it always did, because, hey, it\u2019s always worked before, right. Wrong.<\/p>\n<p>My company started out as a real estate marketing firm for mid-size developers that did not have their own in-house marketing\/sales\/PR\/tech\/staging departments.\u00a0 We were the one-stop solution to take care of all that and more for these developers\u2026and then the real estate market crashed.\u00a0 Hmmmm, now what? So we sent out the \u201cAdapt or Die\u201d letter to everyone in our contact list informing them that we were now offering our marketing services to any and all businesses.\u00a0 We now are 97% general business clients and 3% real estate clients.\u00a0 Change is good, without, we would have been out of business in 2008.\u00a0 Most of the strategies we write for our clients include finding new markets for them to tap into to expand and diversify their base.<img decoding=\"async\" loading=\"lazy\" class=\"wp-image-370 alignright\" style=\"margin: 8px 0px 8px 16px; outline: #72777c solid 1px; height: 203px; text-align: left; color: #333333; text-transform: none; text-indent: 0px; letter-spacing: normal; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; word-spacing: 0px; white-space: normal; max-width: 826px; orphans: 2; float: right; -webkit-text-stroke-width: 0px; background-color: transparent;\" src=\"https:\/\/www.therobbinsgroup.com\/blog\/wp-content\/uploads\/2019\/05\/Adapt-Or-Die-1.jpg\" alt=\"Adapt or Die\" width=\"311\" height=\"165\" \/><\/p>\n<p>Without change we become stagnant and stale.\u00a0 We need to remain fresh, to be constantly\u00a0 innovating and reinventing ourselves to reach new audiences and offer our existing clients something new and dynamic. Everyone appreciates a little change in the end, even if it\u2019s hard at first. So give it a try, you&#8217;ll be amazed by the results.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sounds obvious, doesn\u2019t it? Yet, time and time again business owners come to me with the same tale: \u201cI used to have such a great business, but now I am struggling to make even half as much as I did ten years ago\u2026I don\u2019t know what happened.\u201d\u00a0 I know what happened.\u00a0 Not the exact specifics, &#8230; <a title=\"We cannot grow without change. Change is good\" class=\"read-more\" href=\"https:\/\/www.therobbinsgroup.com\/blog\/we-cannot-grow-without-change-change-is-good\/\">Read more<span class=\"screen-reader-text\">We cannot grow without change. Change is good<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38,12,39,40,41],"tags":[42,43,45,44],"_links":{"self":[{"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/posts\/367"}],"collection":[{"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/comments?post=367"}],"version-history":[{"count":2,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/posts\/367\/revisions"}],"predecessor-version":[{"id":371,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/posts\/367\/revisions\/371"}],"wp:attachment":[{"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/media?parent=367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/categories?post=367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/tags?post=367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}