{"id":454,"date":"2019-07-19T08:10:54","date_gmt":"2019-07-19T14:10:54","guid":{"rendered":"https:\/\/www.therobbinsgroup.com\/blog\/?p=454"},"modified":"2019-07-19T08:10:54","modified_gmt":"2019-07-19T14:10:54","slug":"you-paid-for-it-why-not-protect-it","status":"publish","type":"post","link":"https:\/\/www.therobbinsgroup.com\/blog\/you-paid-for-it-why-not-protect-it\/","title":{"rendered":"You Paid For It, Why Not Protect It?"},"content":{"rendered":"<p>One of the great bafflements of my career is why a client hires a marketing company to come up with a logo or brand, then builds their business around this brand, but refuses to protect this brand legally.\u00a0 I have seen it happen time and time again. it is utterly astonishing to me a person or company would invest so much time, effort and energy into building this recognizable brand and yet deny protection of it.<\/p>\n<p>What I usually hear is &#8220;Nah, I don&#8217;t want to spend that right now, I just spent all that money on creating and building the brand. I&#8217;ll wait a while and see if I need it,&#8221;\u00a0 and of course they never think they n<img decoding=\"async\" loading=\"lazy\" class=\"wp-image-455 size-full alignright\" style=\"background-color: transparent; color: #333333; float: right; font-family: Georgia,&amp;quot; times new roman&amp;quot;,&amp;quot;bitstream charter&amp;quot;,times,serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; height: 296px; letter-spacing: normal; max-width: 826px; orphans: 2; outline-color: #72777c; outline-style: solid; outline-width: 1px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 8px 0px 8px 16px;\" src=\"https:\/\/www.therobbinsgroup.com\/blog\/wp-content\/uploads\/2019\/07\/copyright-trademark.jpg\" alt=\"Copyright Trademark\" width=\"450\" height=\"296\" srcset=\"https:\/\/www.therobbinsgroup.com\/blog\/wp-content\/uploads\/2019\/07\/copyright-trademark.jpg 450w, https:\/\/www.therobbinsgroup.com\/blog\/wp-content\/uploads\/2019\/07\/copyright-trademark-300x197.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>eed it, until they do.<\/p>\n<p>We all know the numbers it&#8217;s less than $1,000 to copyright your logo, it will cost you upwards of $20,000 to defend you use of your logo if you don&#8217;t have the copyright in the event of a lawsuit. Same for a trademark, Less than $1,000 to trademark it and more than $20,000 to defend if you don&#8217;t have it.<\/p>\n<p>So why or why would ordinarily smart business people choose to play Russian Roulette instead of playing it smart and protecting their name, their logo and their brand?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the great bafflements of my career is why a client hires a marketing company to come up with a logo or brand, then builds their business around this brand, but refuses to protect this brand legally.\u00a0 I have seen it happen time and time again. it is utterly astonishing to me a person &#8230; <a title=\"You Paid For It, Why Not Protect It?\" class=\"read-more\" href=\"https:\/\/www.therobbinsgroup.com\/blog\/you-paid-for-it-why-not-protect-it\/\">Read more<span class=\"screen-reader-text\">You Paid For It, Why Not Protect It?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58,55,34,46,59,1],"tags":[37,45,14],"_links":{"self":[{"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/posts\/454"}],"collection":[{"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/comments?post=454"}],"version-history":[{"count":2,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/posts\/454\/revisions"}],"predecessor-version":[{"id":457,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/posts\/454\/revisions\/457"}],"wp:attachment":[{"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/media?parent=454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/categories?post=454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/tags?post=454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}