![\"Raid\"](\"https:\/\/www.therobbinsgroup.com\/blog\/wp-content\/uploads\/2019\/11\/raid-150x150.jpg\")
<\/p>\nSomething has happened out there in the marketing and advertising world. I cannot put my finger on when it happened, but happened it has. The inanimate has become animate and the person has become secondary (more on this in Friday\u2019s Post). So what has caused this great shift? Where the person is merely a supporting a player to the star of the commercial: a bug, a mop, phlegm? Let\u2019s look at a few examples:<\/p>\n
![\"Red](\"https:\/\/www.therobbinsgroup.com\/blog\/wp-content\/uploads\/2019\/11\/desklamp-150x150.jpg\")
t is because you are crazy and overly sentimental. The lamp has no feelings! And the new one is much better.\n![\"M&M\"](\"https:\/\/www.therobbinsgroup.com\/blog\/wp-content\/uploads\/2019\/11\/MMs-300x181.jpg\")
joke?). They proceed to swap bags and before he takes them away in disgust. The whole concept is ridiculous.<\/li>\n![\"Mucinex\"](\"https:\/\/www.therobbinsgroup.com\/blog\/wp-content\/uploads\/2019\/11\/mucinex-150x150.jpg\")
<\/li>\nSo here is my question, who in the hell okays these awful ads? I get who comes up with them. I have hit the wall of all nighters\u2019 and the desperation point when almost anything looks like genius, so I don\u2019t really blame the ad agencies, per se. I should say I don\u2019t blame the creative team. But what about their bosses? What about the clients? It seems like somewhere along the way and there are a lot of people along the way, someone should have said; This is crap! We can and should do better than this. Yet no one did. And so our airways are flooded with this crap and if I know anything, it is crap begets crap, just as quality begets quality. Shouldn\u2019t we, all of us, shouldn\u2019t we want more than this crap? Shouldn\u2019t we demand more than this crap?<\/p>\n
I ask myself, do you think the advent of the fast forward button has added to the general demise of the quality of commercials? And I answer maybe yes, maybe no. I think back many years to before the fast forward but![\"Cracker](\"https:\/\/www.therobbinsgroup.com\/blog\/wp-content\/uploads\/2019\/11\/crackerJack-150x150.jpg\")
ton and there seemed to be some good quality ads on. Here are a few that I still remember like yesterday:<\/p>\n
1960\u2019s- Jack Guilford\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The greatest snack ever made \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cracker Jack \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 1970\u2019s<\/p>\n
1960\u2019s Mr. Whipple\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Don\u2019t Squeeze the Charmin\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Charmin Bathroom Tissue \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 1983-ish<\/p>\n
1974- \u00a0\u00a0 Various\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Taste Great, Less Filling\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Miller Lite![\"Polaroid\"](\"https:\/\/www.therobbinsgroup.com\/blog\/wp-content\/uploads\/2019\/11\/polaroid-150x150.jpg\")
<\/p>\n
1976-\u00a0\u00a0 Paul Anka \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Times of our life \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 Kodak Cameras, film and paper<\/p>\n
1977- \u00a0 James Garner &\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Various\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Various Polaroid Cameras \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 1983\u00a0\u00a0 Marriette Hartley<\/p>\n
1978-ish David McNaughton \u00a0 \u00a0 I\u2019m a Pepper, He\u2019s a Pepper, \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dr. Pepper\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 She\u2019s a Pepper, Wouldn\u2019t you like to be a pepper to?![\"Dr.](\"https:\/\/www.therobbinsgroup.com\/blog\/wp-content\/uploads\/2019\/11\/Dr.Pepper-150x150.jpg\")
<\/p>\n
1979\u00a0\u00a0\u00a0 Mean Joe Greene\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Hey kid catch (jersey)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Coca Cola<\/p>\n
1984 \u00a0 3 Old Ladies\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Where\u2019s the Beef \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Wendy\u2019s<\/p>\n
1999\u00a0\u00a0\u00a0 Various\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Wassup \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Budweisser<\/p>\n
I think the first thing that you will notice is that none of these commercials that I have listed have inanimate objects in them. The second thing you will notice is the people are all the main focus interacting with the product. The third thing you will notice is that all these ad ran before the turn of the century. That is not to say that there have not been any good ads sine the year 1999. Not at all I can think of several. But the ads, or rather the commercials I have listed here are commercials that I have remembered for all these years. I have not only remembered the commercial, but I have remembered what they were selling. These days I usually look at my husband and ask what the hell was that? For example, there is currently a Fidelity ad running that shows people working out in a gym. Okay, I remember it mainly because of the music, I get what they were going for, but is this really an ad you are going to remember ten, twenty, thirty years from now?? I doubt it, and same for all the inanimate object ads I listed above. I do remember two inanimate ads from long ago in my youth, one was the \u201croach motel where roaches check in, but they don\u2019t check out.\u201d And there was a cartoon roach with a hat and a suitcase checking into the roach motel. The other was for dog food, Chuckwagon to be precise. is showed an miniature chuckwagon being chased by a dog right into the cupboard or TV.\u00a0 The ads ran from around 1970-1987.\u00a0 There is nothing better than a good commercial, and nothing worse than a bad one.<\/p>\n
I just wish there were more good ones for all of us to enjoy.<\/p>\n
![\"chukwagon\"](\"https:\/\/www.therobbinsgroup.com\/blog\/wp-content\/uploads\/2019\/11\/chuckwagon-300x200.jpg\")
<\/b><\/i><\/u><\/p>\n","protected":false},"excerpt":{"rendered":"
Something has happened out there in the marketing and advertising world. I cannot put my finger on when it happened, but happened it has. The inanimate has become animate and the person has become secondary (more on this in Friday\u2019s Post). So what has caused this great shift? Where the person is merely a supporting … Read moreWhat is this Crap? OR When Did The Inanimate Become So Animated?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58,55,34,59,67,63,57,64],"tags":[37,11,61,17,16,60,14,62,22,65,23],"_links":{"self":[{"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/posts\/661"}],"collection":[{"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":2,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"predecessor-version":[{"id":674,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/posts\/661\/revisions\/674"}],"wp:attachment":[{"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.therobbinsgroup.com\/blog\/wp-json\/wp\/v2\/tags?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}