Sounds obvious, doesn’t it? Yet, time and time again business owners come to me with the same tale: “I used to have such a great business, but now I am struggling to make even half as much as I did ten years ago…I don’t know what happened.” I know what happened. Not the exact specifics, those I will find out as I do my research on the company and their specific market, but I know in general what happened. The market changed and they didn’t. As the economy changed, which forced the market to change, which in turn forced individual businesses to change in order to grow, this company remained the same. Doing the same things it always did, because, hey, it’s always worked before, right. Wrong.
My company started out as a real estate marketing firm for mid-size developers that did not have their own in-house marketing/sales/PR/tech/staging departments. We were the one-stop solution to take care of all that and more for these developers…and then the real estate market crashed. Hmmmm, now what? So we sent out the “Adapt or Die” letter to everyone in our contact list informing them that we were now offering our marketing services to any and all businesses. We now are 97% general business clients and 3% real estate clients. Change is good, without, we would have been out of business in 2008. Most of the strategies we write for our clients include finding new markets for them to tap into to expand and diversify their base.
Without change we become stagnant and stale. We need to remain fresh, to be constantly innovating and reinventing ourselves to reach new audiences and offer our existing clients something new and dynamic. Everyone appreciates a little change in the end, even if it’s hard at first. So give it a try, you’ll be amazed by the results.
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