I have been many things in my life, and I have enjoyed them all, mostly, for a while. For a while I thought I had a boredom problem, or an attitude problem, or some kind or problem, but it turned out I just hadn’t found my place. I think this is true of a lot … Read more
I just lost my mentor, my best friend, my confidant, my advisor in all things, my sounding board, my guiding light, my go-to guy, my Dad. I am absolutely gutted. I don’t know what I am going to do without that daily call. That daily chat, that check-in, and that laugh. I don’t know what … Read more
You have an idea, and the idea is so good that it makes your stomach jump inside of you. You know you have hit on something here. What do you do next? You start to sketch it out. You tell one maybe two people to get their reactions, they love it. You start to make … Read more
I am a bit of a dinosaur. I like paper. And I like pen. I use a paper calendar. People send me invites to meetings, particularly my husband, which I find funny since he above all others knows I do not use an electronic calendar, but he continues to keep a Brad, Gail and Family … Read more
When I ask this question, people usually answer me with their hourly rate. And yes, that is one way to measure your value, but what I am asking is; what is your worth? I know the two are closely related and often are used interchangeably, but there is actually a subtle difference between the two. … Read more
When I first started my business it was a very niche business. I was a one-stop solution for mid-sized builders who did not have their own in-house marketing and sales department. The thought was that these guys were getting hammered: they were paying the realtors, the marketing company, the PR firms, the web design company, … Read more
Today’s post is going to be a quickie…. What happens when you have multiple balls in the air and you are NOT a professional juggler? Correct, you begin to drop the balls. So, while I have not yet dropped a ball, this post is going to suffer by being a tad bit shorter than my … Read more
You know what I love? I love good marketing that can be conveyed in a glance or in a few words. Marketing that doesn’t take a lot of explaining and doesn’t take a lot of reading. I’ll give you some examples of some really good fast marketing: Now all three of these ads said very … Read more
