Well Hello. It’s been awhile, I know. I have no excuse. No reason. No explanation. I’ve thought of you in that, I must get back to that, kind of way. And now, here I am. Back at it. So let’s get to it. Say What You Mean, Mean What You Say PART TWO I am … Read moreDoes Absence Make the Heart Grow Fonder?
As long as we are on the topic of who and or what makes a good spokesperson, let’s drill down on that and talk about why some hit and some miss. Flo. The Chevy Guy. A Duck. A Gecko. These “spokespeople” have become icons, just as famous as the products they represent. None of them … Read moreWhat makes a Good Spokesperson?
Something has happened out there in the marketing and advertising world. I cannot put my finger on when it happened, but happened it has. The inanimate has become animate and the person has become secondary (more on this in Friday’s Post). So what has caused this great shift? Where the person is merely a supporting … Read moreWhat is this Crap? OR When Did The Inanimate Become So Animated?
I rarely get asked this question. What I usually get asked is how many pages is too few for a website? The answer to both questions is equally easy to answer. In terms of how many pages is too few, the answer is how ever many you currently have. In terms of how many are … Read moreHow Many Pages Are Too Many Pages For a Website?
You have an idea, and the idea is so good that it makes your stomach jump inside of you. You know you have hit on something here. What do you do next? You start to sketch it out. You tell one maybe two people to get their reactions, they love it. You start to make … Read moreLightning In a Bottle
There is a more artful way of saying what I mean here…be quiet, for one. Stop talking, shut up, you talk too much for other less artful examples. One of the best ways to express what I want to talk about today came from Rima Ports, an attorney friend of mine. She would use this … Read moreShut It!
The art of persuasion, simply put, is an art of effective speaking and writing in which speakers and writers make their opinions believable to their audience through logic, by invoking emotions, and by proving their own credibility. Persuasion has three basic types: Ethos — Is linked with morality and ethics. In this method of persuasion, … Read moreThe Art of Persuasion
