As long as we are on the topic of who and or what makes a good spokesperson, let’s drill down on that and talk about why some hit and some miss. Flo. The Chevy Guy. A Duck. A Gecko. These “spokespeople” have become icons, just as famous as the products they represent. None of them … Read more
Something has happened out there in the marketing and advertising world. I cannot put my finger on when it happened, but happened it has. The inanimate has become animate and the person has become secondary (more on this in Friday’s Post). So what has caused this great shift? Where the person is merely a supporting … Read more
I rarely get asked this question. What I usually get asked is how many pages is too few for a website? The answer to both questions is equally easy to answer. In terms of how many pages is too few, the answer is how ever many you currently have. In terms of how many are … Read more
You have an idea, and the idea is so good that it makes your stomach jump inside of you. You know you have hit on something here. What do you do next? You start to sketch it out. You tell one maybe two people to get their reactions, they love it. You start to make … Read more
The art of persuasion, simply put, is an art of effective speaking and writing in which speakers and writers make their opinions believable to their audience through logic, by invoking emotions, and by proving their own credibility. Persuasion has three basic types: Ethos — Is linked with morality and ethics. In this method of persuasion, … Read more
