Have a plan. You should have a plan. What you need, is a plan. You should make a plan. All you need is a plan. Do you have a plan? It is said that “A goal without a plan is just a wish” (Antoine De Saint-Exupery). But is that really true?? Rick Riordan, author of … Read moreDo You Have a Plan?
Welcome to the 7 Dwarfs Marketing Company Most of the time we just sit around and we are Sleepy. When we get an Opportunity to talk to a hot prospect we are Bashful. When we learn the “Hot Prospect” is only the controller, we’re Sneezy. But, when we get an RFP we’re Happy… Until we … Read moreThe Tale of a Marketing Proposal
The other day a two part question was posed on Linkedin: Why do you mentor other people? What value do you receive? I answered the questioned as follows: “I mentor because I believe in giving back as I was giving to. I mentor because without mentors it’s gonna take us all a lot longer to … Read moreHow do you mentor?
There is a more artful way of saying what I mean here…be quiet, for one. Stop talking, shut up, you talk too much for other less artful examples. One of the best ways to express what I want to talk about today came from Rima Ports, an attorney friend of mine. She would use this … Read moreShut It!
When I first started my business it was a very niche business. I was a one-stop solution for mid-sized builders who did not have their own in-house marketing and sales department. The thought was that these guys were getting hammered: they were paying the realtors, the marketing company, the PR firms, the web design company, … Read moreConnect, Connect, Connect
This may just be my pet peeve, and I readily admit it at the outset. I think it stems from my years running a charity. I do know that ever since those days I am more particularly aware of it, It being my irrational over the top reaction when someone says they are going to … Read moreIf You Say Your Going To Do, Then Do It!!
Everyone is lovely to you when you are in front of them or in the same room with them. You, are equally lovely to them when you are around them. But, we all know that there are certain people who, once they leave, people will start to talk. Perhaps it will be a subtle “what … Read moreWhat do they say when you are not in the room?
No one can do it all on their own. Well, most people can’t do it all on their own. So, it is important to identify who your power partners are, develop relationships with them so they can help you and you can help them build business together. What exactly is a power partner? A power … Read moreWho Are Your Power Partners?
Who doesn’t love networking? Oh, I know, plenty of you don’t. But I think you are approaching it all wrong if you are not enjoying it or getting anything out of it. First of all you should think of each networking event as the opportunity to either: 1. Meet a new client, 2. Meet a … Read moreNetWORKING
