That is the question. Really, it’s not so much a question, because if you are going to have a website you really should be blogging in order to be adding content on an on-going basis to organically help with your search engine rankings. No, it is not a question, it is really a matter of inspiration and motivation. All my clients with websites (all my clients), say to me “I don’t want to blog, I don’t have anything to say.” I know that is not strictly true, they have plenty to say, they are just not comfortable saying it in the written format. And as anyone who has ever stared at a blank page will tell you, inspiration can often be elusive. So I offer this advice to my typing-shy clients: find articles that relate to your business and point of view and then post them on your articles of interest page. Then on your blog all you have to do is say, “I recently came across an article that said blah, blah, blah. I found it extremely interesting and I think you will too. To read the article, click here.” Done. 3 sentences, maybe 4 if you expound on the article. 5, if you really go crazy. Now you have added an article to your resource section and a blog posting. Viola. The author of the original article has provided you with your inspiration and motivation. All you have to do is schedule the time to actually type the few sentences and post. What could be easier?
For those of you whom actually want to blog original content, then I suggest you try doing what I do. I carry a smallish notebook everywhere I go and when I see or hear something that interests me and I think would interest others, I make a note of it in my notebook. When I have a chance I add it to my never ending list of Blog Topics and when I have a chance I write a quick blog to have in reserve for when I am stuck with nothing to say. At this point I have about 40 blogs in reserve, which gives me a nice little cushion. My point is blogging doesn’t have to be the chore that many people think it is. You just have to find a system that works for you and stick to it.