You know what I love? I love good marketing that can be conveyed in a glance or in a few words. Marketing that doesn’t take a lot of explaining and doesn’t take a lot of reading. I’ll give you some examples of some really good fast marketing:
Now all three of these ads said very little but got their point across very quicky. That is called, or at least what I call fast marketing. This can be a very beneficial tool to use in a number of instances. Obvisiously for print advertising in a magazine, but what about in a directed mailer to you might send to your contact list? Or to a list of potential clients? Perhaps you build a three piece mailer campaign all based on a fast maretking theme and after the 2nd piece arrives you make a warm call to try and set up an appointment, and again after the third piece arrives? Chances are you will have better luck getting a meeting with the help of the fast marketing than without.
The beauty of fast marketing is that it is memorable and it is fun. Here are a few more examples:
As you can see you can be very effective very quickly if you put your mind to it. Another way to use fast marketing is with email newsletters. If you are going to send them out anyway, why not make them, fun and memorable to the recipient? You do not want to send one of those long laborious newsletters that seem to go on forever, just send a quick little something to remind them you are still there include any news about your company a link to your latest post, a fun fact a helpful hint and perhaps a fast marketing piece. Bing bang boom done. They are able to read the whole thing in under 5 minutes and can link to your website through several (at least 5-7) links on the newsletter. Success!
In closing, I will just say, there is absolutely nothing wrong with fast marketing (unless you cannot do it well, but that is another blog entirely), it can be a very useful tool to have in your arsenal and can be used in a variety of ways. For those of you who would like to discuss this or any of my blogs further please feel free to contact me to set up an appointment, either in North Carolina or Chicago. I think I will leave you with a few of one of the best at Fast Marketing:
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