Yak, Yak, Yak. Everybody talks a lot. It’s one of the things we humans do most. We do it to communicate, for entertainment, or just to fill the silence. However, just because we all do it all the time doesn’t mean we have perfected the art of talking or using words properly. Here are a … Read more
As a business professional one of the worst offenses you can commit is to use the wrong word in a business setting. It makes you look uninformed and unintelligent, and undermines your position. So I have once again gathered more words that are easily confused and misused so you will not fall into the trap … Read more
As long as we are on the topic of who and or what makes a good spokesperson, let’s drill down on that and talk about why some hit and some miss. Flo. The Chevy Guy. A Duck. A Gecko. These “spokespeople” have become icons, just as famous as the products they represent. None of them … Read more
In today’s world there are more ways to offend someone than you can keep track off. So what’s a person to do? Well, there is nothing to do but tread as carefully as you can and be as smart as you can. So if you are in the business of marketing this can be a … Read more
Something has happened out there in the marketing and advertising world. I cannot put my finger on when it happened, but happened it has. The inanimate has become animate and the person has become secondary (more on this in Friday’s Post). So what has caused this great shift? Where the person is merely a supporting … Read more
I had dinner with a friend last night. For the first 90 minutes I smiled and nodded. No really, I virtually said nothing. And nothing was required of me, beyond smiling and nodding and an occasional “oh?”or “really” maybe a “Yes” or a “No”. I think I actually talked to the server, Rachel more. … Read more
This is not going to be a long post today because I am too irritated to even type. The Oxford English Dictionary has just added 203 new words for 2019. You can see the list online but frankly, I wouldn’t bother. It is filled with words that have been in use for decades: ancestory, auditorily, … Read more
This is another question I get asked quite often. It usually comes right on the heels of “Oh alright, I‘ll do a blog!” Honestly, I think you are all making this much harder on yourselves than it needs it be. I have one client who has a very specific arena he deals in, let’s say … Read more
Welcome to the 7 Dwarfs Marketing Company Most of the time we just sit around and we are Sleepy. When we get an Opportunity to talk to a hot prospect we are Bashful. When we learn the “Hot Prospect” is only the controller, we’re Sneezy. But, when we get an RFP we’re Happy… Until we … Read more
