Have a plan. You should have a plan. What you need, is a plan. You should make a plan. All you need is a plan. Do you have a plan? It is said that “A goal without a plan is just a wish” (Antoine De Saint-Exupery). But is that really true?? Rick Riordan, author of … Read moreDo You Have a Plan?
This is another question I get asked quite often. It usually comes right on the heels of “Oh alright, I‘ll do a blog!” Honestly, I think you are all making this much harder on yourselves than it needs it be. I have one client who has a very specific arena he deals in, let’s say … Read moreHow Often Do I Have To Post On My Blog?
Welcome to the 7 Dwarfs Marketing Company Most of the time we just sit around and we are Sleepy. When we get an Opportunity to talk to a hot prospect we are Bashful. When we learn the “Hot Prospect” is only the controller, we’re Sneezy. But, when we get an RFP we’re Happy… Until we … Read moreThe Tale of a Marketing Proposal
I rarely get asked this question. What I usually get asked is how many pages is too few for a website? The answer to both questions is equally easy to answer. In terms of how many pages is too few, the answer is how ever many you currently have. In terms of how many are … Read moreHow Many Pages Are Too Many Pages For a Website?
I am often asked the secret to maintaining effective, smooth, productive and long-lasting relationships with my clients, many of which have spanned across careers let alone companies. My answer is, it doesn’t just happen, you have to work at it. If any company wants to establish and preserve a smooth relationship with its clients, it … Read moreWhat are your Obligations to your Client?
Well, I have received over 700 comments to date on my original blog of the same name. This tells me that this is a very sought after and needed topic to be discussed in perhaps more detail than I first did. So one of the questions I get a lot asks me what platform I … Read moreTo Blog Or Not To Blog Part Two
“If you can keep your head when all about you are losing theirs…” So begins a famous poem titled If by the great Rudyard Kipling. If you have never read it, I highly recommend it. However, for the purpose of today’s blog I only need the opening line. My last blog dealt with focus in … Read moreFocus Part Two: Don’t Let Yourself Get Distracted
Yesterday I received a comment that asked: “…I was interested to know how you center yourself and clear your mind before writing. I have had a hard time clearing my thoughts in getting my ideas out. I truly do enjoy writing however it just seems like the first 10 to 15 minutes tend to be … Read moreFocus That’s The Main Thing- Part One
Who doesn’t love a good story? Well, no one really. I mean if the answer was no one loved a good story, then there would be no books, no magazines, no movies, etc. Everyone love’s a good story. And that’s why it is important to tell a good story when you are interacting with potential … Read moreTell me a Story
It’s not personal, it’s just business. Everyone knows that phrase, made even more famous in the movie You’ve Got Mail. Let’s just really think about that phrase for a minute: It is not personal, it is just business. As Meg Ryan said in the movie, what does that even mean? Well to begin with let’s … Read moreIt’s Not Personal, it’s Just Business
