Well Hello. It’s been awhile, I know. I have no excuse. No reason. No explanation. I’ve thought of you in that, I must get back to that, kind of way. And now, here I am. Back at it. So let’s get to it. Say What You Mean, Mean What You Say PART TWO I am … Read moreDoes Absence Make the Heart Grow Fonder?
It is that time of year once again. It is that frustrating time of year again, it is that bewildering time of year again, Yes, you guessed it, it is business gift giving time of year. This is a virtual mine field that must be navigated every year by every business owner and it is … Read moreHoliday Gift Giving
At this time of year I find myself reflecting back on the previous months, and I think of all the things that I am grateful for. I am certainly not alone in this practice, as there is an entire holiday devoted to doing just that. But I find that I tend to do it much … Read moreThankful
As long as we are on the topic of who and or what makes a good spokesperson, let’s drill down on that and talk about why some hit and some miss. Flo. The Chevy Guy. A Duck. A Gecko. These “spokespeople” have become icons, just as famous as the products they represent. None of them … Read moreWhat makes a Good Spokesperson?
Something has happened out there in the marketing and advertising world. I cannot put my finger on when it happened, but happened it has. The inanimate has become animate and the person has become secondary (more on this in Friday’s Post). So what has caused this great shift? Where the person is merely a supporting … Read moreWhat is this Crap? OR When Did The Inanimate Become So Animated?
Have a plan. You should have a plan. What you need, is a plan. You should make a plan. All you need is a plan. Do you have a plan? It is said that “A goal without a plan is just a wish” (Antoine De Saint-Exupery). But is that really true?? Rick Riordan, author of … Read moreDo You Have a Plan?
This is another question I get asked quite often. It usually comes right on the heels of “Oh alright, I‘ll do a blog!” Honestly, I think you are all making this much harder on yourselves than it needs it be. I have one client who has a very specific arena he deals in, let’s say … Read moreHow Often Do I Have To Post On My Blog?
Welcome to the 7 Dwarfs Marketing Company Most of the time we just sit around and we are Sleepy. When we get an Opportunity to talk to a hot prospect we are Bashful. When we learn the “Hot Prospect” is only the controller, we’re Sneezy. But, when we get an RFP we’re Happy… Until we … Read moreThe Tale of a Marketing Proposal
I am often asked the secret to maintaining effective, smooth, productive and long-lasting relationships with my clients, many of which have spanned across careers let alone companies. My answer is, it doesn’t just happen, you have to work at it. If any company wants to establish and preserve a smooth relationship with its clients, it … Read moreWhat are your Obligations to your Client?
Well, I have received over 700 comments to date on my original blog of the same name. This tells me that this is a very sought after and needed topic to be discussed in perhaps more detail than I first did. So one of the questions I get a lot asks me what platform I … Read moreTo Blog Or Not To Blog Part Two