You know what I love? I love good marketing that can be conveyed in a glance or in a few words. Marketing that doesn’t take a lot of explaining and doesn’t take a lot of reading. I’ll give you some examples of some really good fast marketing: Now all three of these ads said very … Read moreMake Your Marketing Fast
This may just be my pet peeve, and I readily admit it at the outset. I think it stems from my years running a charity. I do know that ever since those days I am more particularly aware of it, It being my irrational over the top reaction when someone says they are going to … Read moreIf You Say Your Going To Do, Then Do It!!
I have been contacted by several attorneys who would like me to correct my previous blog about Copyright costs. They have all informed me that the amount that I quoted (less that ($1000) was only if one was to file for themselves which was akin to preforming dentistry on oneself or walking across the Grand … Read moreYou Paid For It Why Not Protect It Part 2
The art of persuasion, simply put, is an art of effective speaking and writing in which speakers and writers make their opinions believable to their audience through logic, by invoking emotions, and by proving their own credibility. Persuasion has three basic types: Ethos — Is linked with morality and ethics. In this method of persuasion, … Read moreThe Art of Persuasion
One of the great bafflements of my career is why a client hires a marketing company to come up with a logo or brand, then builds their business around this brand, but refuses to protect this brand legally. I have seen it happen time and time again. it is utterly astonishing to me a person … Read moreYou Paid For It, Why Not Protect It?
It drives me crazy to not only read the wrong word being used but to hear the wrong word being used. I know, it’s a small thing and I shouldn’t let it bother me, yet it does. The English language provides a multitudes of words to use in just about any situation imaginable, so for … Read moreUse The Correct Word, Please!
Have you ever been in a meeting with someone and they are just rubbing you the wrong way? Or they were so abrasive that you couldn’t wait to get out of the room? Or they didn’t seem to understand anything you were saying, or they would not stop talking and they kept going off on … Read moreNot All Business Is Good Business
I am probably one of the last people who should be on a soapbox preaching about keeping to a schedule. My life has been one crises after another. If not a crisis with a family member, of which there have been more than I can count on all of my fingers and toes, or a … Read moreKeep to a Schedule
“Who are you and what do you do?” How many times have you been asked that question? Do you have a pat answer? When you answer do you merely recite it as if you have said it a million times and you don’t even have to think about it? Are you even paying attention to … Read moreExplain Yourself
Have you ever found yourself in a situation when you felt like you had presented your ideas well, your solution clearly, your case succinctly, but then something happened. You kept talking, and talking and talking. It was almost like someone had taken over your body/brain and kept trying to make a sale that you had … Read moreKnow when to stop talking
