This may just be my pet peeve, and I readily admit it at the outset. I think it stems from my years running a charity. I do know that ever since those days I am more particularly aware of it, It being my irrational over the top reaction when someone says they are going to … Read moreIf You Say Your Going To Do, Then Do It!!
The art of persuasion, simply put, is an art of effective speaking and writing in which speakers and writers make their opinions believable to their audience through logic, by invoking emotions, and by proving their own credibility. Persuasion has three basic types: Ethos — Is linked with morality and ethics. In this method of persuasion, … Read moreThe Art of Persuasion
One of the great bafflements of my career is why a client hires a marketing company to come up with a logo or brand, then builds their business around this brand, but refuses to protect this brand legally. I have seen it happen time and time again. it is utterly astonishing to me a person … Read moreYou Paid For It, Why Not Protect It?
It drives me crazy to not only read the wrong word being used but to hear the wrong word being used. I know, it’s a small thing and I shouldn’t let it bother me, yet it does. The English language provides a multitudes of words to use in just about any situation imaginable, so for … Read moreUse The Correct Word, Please!
Have you ever been in a meeting with someone and they are just rubbing you the wrong way? Or they were so abrasive that you couldn’t wait to get out of the room? Or they didn’t seem to understand anything you were saying, or they would not stop talking and they kept going off on … Read moreNot All Business Is Good Business
Everyone is lovely to you when you are in front of them or in the same room with them. You, are equally lovely to them when you are around them. But, we all know that there are certain people who, once they leave, people will start to talk. Perhaps it will be a subtle “what … Read moreWhat do they say when you are not in the room?
No one can do it all on their own. Well, most people can’t do it all on their own. So, it is important to identify who your power partners are, develop relationships with them so they can help you and you can help them build business together. What exactly is a power partner? A power … Read moreWho Are Your Power Partners?
I can do what I want…I can say what I want. Sounds like a bratty teenager, doesn’t it? But more and more I hear it from adults speaking to each other in business meetings at Starbucks, over the phone in an office, in an office meeting, in a sales pitch, etc. I hear it on … Read moreI Can Do What I Want
I get a lot of crisis calls. I need this by that date, I’ve run out of this, I just been booked to give a presentation a tradeshow, an event and I have no current marketing materials, I got a suspicious email, I need my logo stat… most of the calls are not really a … Read moreIs this a Crisis?
Do you have the best product or the best service? It may not matter. Why? Because human nature dictates that the majority of people buy from people who are like themselves and people they like. So what does that mean for you? Well, to put it bluntly you need to be adaptable enough in your … Read moreWho Do People Buy From?
