Welcome to the 7 Dwarfs Marketing Company Most of the time we just sit around and we are Sleepy. When we get an Opportunity to talk to a hot prospect we are Bashful. When we learn the “Hot Prospect” is only the controller, we’re Sneezy. But, when we get an RFP we’re Happy… Until we … Read moreThe Tale of a Marketing Proposal
I am often asked the secret to maintaining effective, smooth, productive and long-lasting relationships with my clients, many of which have spanned across careers let alone companies. My answer is, it doesn’t just happen, you have to work at it. If any company wants to establish and preserve a smooth relationship with its clients, it … Read moreWhat are your Obligations to your Client?
Who doesn’t love a good story? Well, no one really. I mean if the answer was no one loved a good story, then there would be no books, no magazines, no movies, etc. Everyone love’s a good story. And that’s why it is important to tell a good story when you are interacting with potential … Read moreTell me a Story
It’s not personal, it’s just business. Everyone knows that phrase, made even more famous in the movie You’ve Got Mail. Let’s just really think about that phrase for a minute: It is not personal, it is just business. As Meg Ryan said in the movie, what does that even mean? Well to begin with let’s … Read moreIt’s Not Personal, it’s Just Business
The other day a two part question was posed on Linkedin: Why do you mentor other people? What value do you receive? I answered the questioned as follows: “I mentor because I believe in giving back as I was giving to. I mentor because without mentors it’s gonna take us all a lot longer to … Read moreHow do you mentor?
I am a bit of a dinosaur. I like paper. And I like pen. I use a paper calendar. People send me invites to meetings, particularly my husband, which I find funny since he above all others knows I do not use an electronic calendar, but he continues to keep a Brad, Gail and Family … Read moreAlways Take Notes
When I ask this question, people usually answer me with their hourly rate. And yes, that is one way to measure your value, but what I am asking is; what is your worth? I know the two are closely related and often are used interchangeably, but there is actually a subtle difference between the two. … Read moreWhat is Your Worth?
There is a more artful way of saying what I mean here…be quiet, for one. Stop talking, shut up, you talk too much for other less artful examples. One of the best ways to express what I want to talk about today came from Rima Ports, an attorney friend of mine. She would use this … Read moreShut It!
When I first started my business it was a very niche business. I was a one-stop solution for mid-sized builders who did not have their own in-house marketing and sales department. The thought was that these guys were getting hammered: they were paying the realtors, the marketing company, the PR firms, the web design company, … Read moreConnect, Connect, Connect
Today’s post is going to be a quickie…. What happens when you have multiple balls in the air and you are NOT a professional juggler? Correct, you begin to drop the balls. So, while I have not yet dropped a ball, this post is going to suffer by being a tad bit shorter than my … Read moreToo Many Balls In The Air!
