When I ask this question, people usually answer me with their hourly rate. And yes, that is one way to measure your value, but what I am asking is; what is your worth? I know the two are closely related and often are used interchangeably, but there is actually a subtle difference between the two. … Read moreWhat is Your Worth?
There is a more artful way of saying what I mean here…be quiet, for one. Stop talking, shut up, you talk too much for other less artful examples. One of the best ways to express what I want to talk about today came from Rima Ports, an attorney friend of mine. She would use this … Read moreShut It!
When I first started my business it was a very niche business. I was a one-stop solution for mid-sized builders who did not have their own in-house marketing and sales department. The thought was that these guys were getting hammered: they were paying the realtors, the marketing company, the PR firms, the web design company, … Read moreConnect, Connect, Connect
Today’s post is going to be a quickie…. What happens when you have multiple balls in the air and you are NOT a professional juggler? Correct, you begin to drop the balls. So, while I have not yet dropped a ball, this post is going to suffer by being a tad bit shorter than my … Read moreToo Many Balls In The Air!
You know what I love? I love good marketing that can be conveyed in a glance or in a few words. Marketing that doesn’t take a lot of explaining and doesn’t take a lot of reading. I’ll give you some examples of some really good fast marketing: Now all three of these ads said very … Read moreMake Your Marketing Fast
This may just be my pet peeve, and I readily admit it at the outset. I think it stems from my years running a charity. I do know that ever since those days I am more particularly aware of it, It being my irrational over the top reaction when someone says they are going to … Read moreIf You Say Your Going To Do, Then Do It!!
One of the great bafflements of my career is why a client hires a marketing company to come up with a logo or brand, then builds their business around this brand, but refuses to protect this brand legally. I have seen it happen time and time again. it is utterly astonishing to me a person … Read moreYou Paid For It, Why Not Protect It?
It drives me crazy to not only read the wrong word being used but to hear the wrong word being used. I know, it’s a small thing and I shouldn’t let it bother me, yet it does. The English language provides a multitudes of words to use in just about any situation imaginable, so for … Read moreUse The Correct Word, Please!
Have you ever been in a meeting with someone and they are just rubbing you the wrong way? Or they were so abrasive that you couldn’t wait to get out of the room? Or they didn’t seem to understand anything you were saying, or they would not stop talking and they kept going off on … Read moreNot All Business Is Good Business
I am probably one of the last people who should be on a soapbox preaching about keeping to a schedule. My life has been one crises after another. If not a crisis with a family member, of which there have been more than I can count on all of my fingers and toes, or a … Read moreKeep to a Schedule
